Vizaeo assesses 11 Key Visibility Factors and completes a Competitor Ranking and AI Visibility Analysis for each of these platforms:
ChatGPT
Claude
Gemini
Grok
Perplexity
Overall A.I. Visibility Index
Provides a composite score that combines all relevant visibility factors.
Sets an anchor position from which you track visibility changes going forward.
Entity and Brand Recognition
What do AI platforms know about your business - can they clearly identify what your business does and where it is (name, location, category, products /services)?
Does the AI recognize your business as a distinct entity instead of confusing you with others?
Is your brand consistently represented across web, directories, and structured data so AI can “lock onto” you?
Citation Rate Frequency & Positioning
Measures frequency of website citations across the major A.I. Platforms
Position when cited (primary source, supporting mention, or buried reference)
Context Quality - Are you mentioned as an authoritative expert source, or just referenced in passing
Do mentions include contextually rich details (expertise, solutions, credibility) or shallow fragments?
Does the surrounding content reinforce trust, expertise, and relevance, or is it neutral/no-value commentary?
Query Strength and Coverage
Overall Prompt strength of comparative queries
Which commercial-intent queries trigger your citations vs competitors
Share of voice across your target query landscape
Competitor dominance in specific query categories
Answer Sentiment & Framing
How you’re portrayed when cited (positive/neutral/negative context)
Whether you’re presented as a solution, alternative, or cautionary example
Competitor comparative framing (“X vs Y” positioning)
Source Recency & Freshness
Whether AI’s pull current content vs outdated information about you
Temporal advantage & disadvantage vs competitors (are they citing your 2022 blog while pulling competitor’s 2024 data?)
This indicates content velocity requirements
Instant Answer (Feature Snippet Capture)
When AI’s generate structured answers (tables, lists, comparisons)
Particularly critical for product comparisons, pricing tables, feature matrices
High-value real estate that drives decisions
Conversational Persistence
Whether you remain visible in multi-turn conversations
If users ask follow-ups, do you stay cited or get replaced by competitors
Indicates depth of AI’s knowledge about you
Platform Diversity Score
Whether you remain visible in multi-turn conversations
If users ask follow-ups, do you stay cited or get replaced by competitors
Indicates depth of AI’s knowledge about you
Share of Voice
The percentage of AI-generated answers in your market that mention your business compared to your competitors.
Higher Share of Voice means AI platforms are choosing your brand more often when users ask questions in your category.
Vizaeo measures your Share of Voice across AI platforms, compares it to key competitors, and identifies the specific fixes needed to increase your presence.
Geo Presence
Discoverable location on Google Maps
How well do business service offerings match to local customer search intent
Location awareness of your business with key competitors
